ESPN:
3-2-1
3:
- They have a two hour block of radio time devoted to North Texas perspective
- Every thursday they offer contests for people to win prizes
- They offer weather and traffic information on their radio shows
2:
-why is it that there is a two-hour block of time set aside for talking about Texas?
-Is the number of listeners on thursdays greater than other says because of the contests?
1:
-By making thursday a day designated for giving away prizes, it serves as a good tactic to attract listeners.
NECN
3-2-1
3:
-It is the largest regional new network in the country
-it serves a six-state area encompassing Mass., Maine, New Hampshire, vermont, Conn, and Rhode Island
-this station is the only station in the region to regularly produce its own documentaries
2:
-what difficulties are there in advertising for a news station?
-what has been the most successful strategy that has attracted the most views .
1:
-It could have become the largest regional news network through advertisments.
Sunday, December 10, 2006
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